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TWL/NWL (Scrabble US/CA/TH)
SOWPODS/CSW (Scrabble UK / ALL)
ENABLE (Words with Friends)

Meaning of gimmick

1 definition found

From WordNet (r) 3.0 (2006) [wn]:

  gimmick
      n 1: a drawback or difficulty that is not readily evident; "it
           sounds good but what's the catch?" [syn: {catch},
           {gimmick}]
      2: something unspecified whose name is either forgotten or not
         known; "she eased the ball-shaped doodad back into its
         socket"; "there may be some great new gizmo around the corner
         that you will want to use" [syn: {doodad}, {doohickey},
         {doojigger}, {gimmick}, {gizmo}, {gismo}, {gubbins},
         {thingamabob}, {thingumabob}, {thingmabob}, {thingamajig},
         {thingumajig}, {thingmajig}, {thingummy}, {whatchamacallit},
         {whatchamacallum}, {whatsis}, {widget}]
      3: any clever maneuver; "he would stoop to any device to win a
         point"; "it was a great sales gimmick"; "a cheap promotions
         gimmick for greedy businessmen" [syn: {device}, {gimmick},
         {twist}]

Source : WordNet ® Princeton University. 2010.

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